This is an important update for our site visitors: From April 2024, we are moving away from offering free hosting, domain, maintenance, etc. with our website templates. We will now be offering website design templates only without the free hosting, domain and maintenance services. For existing customers, the free add-on will be phased out after […]
Important Update: Free Hosting, Domain Packs Are Ending Read More »
In the fast-paced digital era, where mobile devices have become an extension of ourselves, the importance of responsive design in website templates cannot be overstated. Your website’s and consequently your business’ success hinges on its ability to adapt seamlessly to various screen sizes, and this is where responsive design takes centre stage. In this guide,
Responsive Website Templates: Enhancing User Experience Read More »
Selecting the right website template is a critical decision when you are starting to establish or planning to revamp your online presence. As you know, your website serves as the digital storefront for your business and this makes the choice of a website template crucial for creating a lasting and positive impression on your audience.
How to Choose the Right Website Template for Your Business Read More »
Building a website for your business niche is an exciting venture, and selecting the right WordPress theme is a critical step in this process. The theme you choose will not only define the aesthetic appeal of your site but also play a pivotal role in the user experience. In this guide, we will walk you
How to Choose the Right WordPress Theme for Your Niche Read More »
Staying ahead of the curve is paramount in the ever-evolving digital marketing and Search Engine Optimisation (SEO) landscape. The priority is the same for both business and charity websites though most charities are not aware of this. There are numerous components of SEO, each one potent enough to make or break your online visibility. One
ChatGPT and other similar technologies are here to stay. As a business owner, you can proactively adapt and learn how to handle changes that ChatGPT will bring to online search. In this article, we look at some strategies. This post is the second in the series on how business owners can deal with changes that
How to Handle Changes that ChatGPT Will Bring to Online Search? Read More »
While ChatGPT itself is not designed to be a search engine, natural language models like ChatGPT can have several implications for how people interact with Web Search. Every smart business that relies on web traffic and all SEO and digital marketing experts want to know how ChatGPT will change internet search. In this article, we
How ChatGPT Will Change Internet Search and What You Need to Do About It Read More »
In the global pursuit of charitable endeavours, navigating tax incentives becomes a strategic aspect. Let’s look at the tax break for charity donations that individuals and businesses enjoy in the world’s top economies. We try to understand whether the top economies support a culture of giving and creating a win-win for contributors and charitable organisations
Tax Break for Charity Donations in Top 10 Countries by GDP: How They Stack Up Read More »
Charities can leverage AI tools across various aspects of their operations to enhance efficiency, outreach, fundraising and management and enhance their overall impact. In this article, we look at how these AI tools can help charities, non-profits and social enterprises with their operations, outreach, fundraising, management and other work. We will talk in detail on
AI Tools for Charities: How They Help and How Should Charities Use AI Tools Read More »
Fundraising is perhaps the most important part of successfully running charities. It enables them to pay for their expenses and carry out their missions to make a positive impact on society. However, more often than not charities face various challenges when it comes to raising funds. Let’s look at some numbers: The Global NGO Technology
Charities’ Fundraising Challenges: Why They Occur and How to Address Them Read More »
Charities and non-profit organisations are instrumental in addressing some of the world’s most pressing issues. These entities vary greatly in their purpose, size, and impact, and the data surrounding them is equally diverse and fascinating. Here, we delve into 53 mind-boggling facts and statistics about charities and non-profits worldwide. Global Facts and Statistics about Charities
53 Astonishing Facts and Statistics About Charities and Non-Profits Worldwide Read More »
Ensuring the accessibility of online platforms is no longer a choice but a necessity as a more diverse user base gets online. One such critical aspect of digital accessibility is keyboard accessibility, a feature that allows your website users to navigate your site by only using their keyboards. In this article, we look at keyboard
Running a non-profit or a charity is not unlike managing a business – albeit with a different primary goal. Where businesses focus on profits, non-profits and charities focus on societal impact. However, the principles of sound business management remain pertinent to both. In this article, we delve into the fundamental business management principles that non-profit
Business Management Principles to Run a Successful Non-Profit or a Charity Read More »
In our superfast hourly evolving digital landscape, businesses and charities need websites that are easily customisable at a minimal or even zero cost. However, creating a website that is visually appealing, functional and customizable to changing needs can be a challenging task. This is where customizable WordPress templates come to the rescue. Let’s quickly look
The art of designing and crafting compelling emails is a key player in successful charity fundraising. These emails are not just messages; they are personalised narratives that can either build enduring relationships with your donors or fizzle out if not executed effectively. We use this post to list five important things for you to check
Fundraising Emails: 5 Dos and 5 Don’ts for Successful Charity Fundraising Read More »
Creating a robust online presence is no longer a luxury—it’s a necessity. As we navigate through the digital landscape, there’s one platform that stands tall amidst a sea of web development options: WordPress. Whether you’re a start-up, a charity, or a corporate giant, WordPress offers unparalleled benefits that can take your online presence to a
The importance of possessing your own domain is paramount to running a successful business or charity. Whether you are a start-up founder, a charity aiming for greater outreach or an individual striving to build a robust personal brand, the choice between a personalised domain and a sub-domain is a critical juncture in your online journey.
Domain or Sub-Domain: What to Choose and Why? Read More »
Understanding metrics is the key to survival and growth. From a multinational corporation in New York to a grassroots non-profit in Bhutan, understanding the facts and numbers help every organisation – no matter its type or its makeup. Measuring success, analysing failures and predicting trends – metrics are the compass that guides organisations towards their
Donation Metrics in Charity Organisations: The Key to Understanding Your Impact Read More »
In the heart of Delhi, two spirited individuals, Meera and Suresh, set out on a mission to make a difference. Each started their own charity: “Educate India” led by Meera and “Bright Future” steered by Suresh. Meera, who had some experience in social work before she started her own charity, knew the importance of online
Welcome to the final part of our three-part series on Charity-Specific SEO Practices. In case, you have reads the previous parts, you can read them here: part 1 of Charity-Specific SEO Practices and part 2 of Charity-Specific SEO Practices. To recap, in part 1, we looked at: In part 2, we looked at: Continuing with
We continue our series on Charity-Specific SEO Practices in this part 2. You can read part 1 of Charity-Specific SEO Practices here. The link to part 3 is at the end of this post. To recap, in part 1, we looked at: Let’s continue with point #4. #4: Harnessing the Power of Local SEO Local
Like all other types of organisations – from business to government – non-profits and charities now operate in a space that’s largely driven by online visibility. Search Engine Optimisation (SEO) has emerged as an indispensable tool, capable of amplifying a charity’s presence and impact online. In this article, we give you some charity-specific SEO practices
Community building is an essential aspect of any successful charity or non-profit organisation. Creating and nurturing an engaged online community help attract interested stakeholders, give you a strong foundation of supporters, enhance your donations and grow your organisation much faster than what would have been otherwise possible. In this post, we explore eight effective community-building
Uniting for Good: Community Building Strategies for Charities and Non-Profits Read More »
Accessible Rich Internet Applications (ARIA) landmarks are a set of attributes that web developers can use to enhance the accessibility of your website. These landmarks provide a clear and logical structure for your site content and make your website more accessible. They specifically help users with disabilities navigate your site more easily. Moreover, from an
ARIA Landmarks: The Guide You Need to Enhance Web Accessibility Read More »
As you likely know, Search Engine Optimisation (SEO) is an ever-evolving field, and understanding its nuances can mean the difference between online obscurity and powerful visibility for businesses and charities alike. SEO has proven to be a non-negotiable component of any successful digital strategy as the internet becomes increasingly competitive. This is especially true after
101 SEO Stats for You to Master the Game Read More »
In the age of digital interaction, the inclusivity of a charity website is paramount. With over a billion people worldwide living with some form of disability, according to the World Health Organisation, charities must ensure their websites are accessible to everyone. This is where the principles of website accessibility come into play. Website accessibility is
How to Improve Charity Website Accessibility: A 15 Points Guide Read More »
Seven out of ten people use search engines like Google and Bing to search for what they want. But with millions of websites, how do people find yours? And what intent do they have while searching for the things that bring up your site – do they want to buy what you offer or do
The 10 Questions Most Business Owners Like You Have About SEO Read More »
Setting up a charity website involves several steps, from planning and designing to launching and promoting the site. Here’s a step-by-step guide to help you set up a successful charity website: Understand the Sector and the Geography Though it is quite easy to categorise all charities under one collective name, this is not the right
What is a Charity Website? A charity website is a specialised online platform designed for non-profit organisations and charitable institutions. It serves as a central hub for communicating the charity’s mission, goals, and activities to supporters, donors, volunteers, and the general public. A well-structured charity website not only showcases the organisation’s work but also helps
What is a Charity Website? What Should it Have? And What Makes a Good Charity Website? Read More »
Quality content is essential for SEO. It helps search engines understand the relevance and authority of a website, enables the site to attract backlinks, improves user experience and helps target specific keywords. Websites that invest in quality content are more likely to rank higher in search engine rankings, attract more traffic, and provide a more
Businesses use digital marketing to create and strengthen their online presence. However, many business owners or managers do not know which channel– Search Engine Optimisation (SEO) or Google Ads will work better for them. You may be one of them and if you are a bit perplexed about which course of action to take, this
What is Better: SEO or Google Ads? Read More »
The popularity of voice search has been growing for quite some time but the use of voice search skyrocketed beyond expectations in the past couple of years, thanks to virtual assistants on mobile devices. This has changed the way people search for information online and how search engines ‘see’ content. In fact, writing voice search-optimised
Voice Search Revolution: How to Adapt Your Content for it? Read More »
This year is going to be a game-changer when it comes to digital marketing. This is because more and more people are using their digital assistants to search for information online making it essential to make changes to the way digital marketing is done. The way content is consumed is also evolving which is making
3 Things You Need to Know About Voice Search and Voice SEO Read More »
In continuation of our weekly series on business principles, today we focus on lean thinking and ways to use it to create a very profitable business. This is especially true for a highly competitive field like digital marketing where price wars mean that businesses need to look at ways to cut down costs and increase
Lean: The Best Way to Create a Profit-Centric Organisation Almost Immediately Read More »
Voice search is no more just a fad. It has comfortably crossed the early hurdles and gained a massive following in the past couple of years. One of the biggest reasons behind its popularity is that it is quite convenient for a user to get relevant details directly by just asking the question verbally. Hence,
Tips to Optimise Your Marketing Content for Voice Search Read More »
Search marketing has changed a lot in the last few years. Have you ever asked Apple’s Siri for the best salons near you? How about Google OK and Amazon Alexa or the latest, Samsung’s Bixby? If you know one of these voice-powered digital assistants, you will definitely have an idea of what we are going
We are starting a weekly series on different business philosophies or rules that have helped businesses and non-business organisations from around the world to improve their operational capabilities and efficiencies and get better returns on investment. Today, we will talk about KAIZEN, the Japanese philosophy of regular and continuous improvement that allows businesses to weed
The Clear Road to Greatness with Kaizen Read More »
Amid the upsurge in viral content, social media, video marketing and so on, most people wonder if the glory days of SEO are over. We are constantly amazed but this question. This is because being a digital marketing company, we offer PPC ads, viral content, social media ads, video marketing, content and so on besides
Why SEO is More Important Than Ever Today for You? Read More »
One of the key reasons why companies fail is that they do not take the long-term view. Short-term is easy. Short-term is immediate. Short-term is something everyone can relate to. But it is the long term that actually gives results. We would like to argue that companies that are able to look at the long-term
Creating a strong business model is not simply about creating or implementing a business plan after determining which services or products to pursue. It is about mapping out everything and calculating on how your team will create value for your targeted customers. Where will the idea for your business start? How should it progress? and
Top 7 Elements of a Successful and Strong Business Model Read More »