As more consumers turn to online searches for financial advice, investment opportunities, and financial product comparisons, a robust finance SEO strategy ensures that financial services can meet their audience at this critical point of decision-making. SEO, in addition to enhancing organic search visibility, improves user experience significantly, making it easier for potential clients to discover […]
Intro to SEO Tools for Finance Blogs Read More »
The Importance of SEO in the Financial Industry Establishing a robust online presence in the fast-paced world of finance is now a necessity. Digital Marketing including Search Engine Optimization (SEO) has for some time emerged as a pivotal strategy, enabling financial firms to enhance their visibility, attract quality traffic, and stay competitive in a digital-first
The Ultimate Guide to Financial SEO Services Read More »
The world of website design and development is very dynamic, which, in turn, means that you always need to keep your website updated with the latest design trends. The power to customise your website within a few minutes, therefore, is like a superpower and helps you unlock the full potential of your online presence. Our
How to Customise Our Website Designs Read More »
Staying ahead of the curve is paramount in the ever-evolving digital marketing and Search Engine Optimisation (SEO) landscape. The priority is the same for both business and charity websites though most charities are not aware of this. There are numerous components of SEO, each one potent enough to make or break your online visibility. One
ChatGPT and other similar technologies are here to stay. As a business owner, you can proactively adapt and learn how to handle changes that ChatGPT will bring to online search. In this article, we look at some strategies. This post is the second in the series on how business owners can deal with changes that
How to Handle Changes that ChatGPT Will Bring to Online Search? Read More »
While ChatGPT itself is not designed to be a search engine, natural language models like ChatGPT can have several implications for how people interact with Web Search. Every smart business that relies on web traffic and all SEO and digital marketing experts want to know how ChatGPT will change internet search. In this article, we
How ChatGPT Will Change Internet Search and What You Need to Do About It Read More »
In the global pursuit of charitable endeavours, navigating tax incentives becomes a strategic aspect. Let’s look at the tax break for charity donations that individuals and businesses enjoy in the world’s top economies. We try to understand whether the top economies support a culture of giving and creating a win-win for contributors and charitable organisations
Tax Break for Charity Donations in Top 10 Countries by GDP: How They Stack Up Read More »
Charities can leverage AI tools across various aspects of their operations to enhance efficiency, outreach, fundraising and management and enhance their overall impact. In this article, we look at how these AI tools can help charities, non-profits and social enterprises with their operations, outreach, fundraising, management and other work. We will talk in detail on
AI Tools for Charities: How They Help and How Should Charities Use AI Tools Read More »
Businesses use digital marketing to create and strengthen their online presence. However, many business owners or managers do not know which channel– Search Engine Optimisation (SEO) or Google Ads will work better for them. You may be one of them and if you are a bit perplexed about which course of action to take, this
What is Better: SEO or Google Ads? Read More »
The popularity of voice search has been growing for quite some time but the use of voice search skyrocketed beyond expectations in the past couple of years, thanks to virtual assistants on mobile devices. This has changed the way people search for information online and how search engines ‘see’ content. In fact, writing voice search-optimised
Voice Search Revolution: How to Adapt Your Content for it? Read More »
This year is going to be a game-changer when it comes to digital marketing. This is because more and more people are using their digital assistants to search for information online making it essential to make changes to the way digital marketing is done. The way content is consumed is also evolving which is making
3 Things You Need to Know About Voice Search and Voice SEO Read More »
Voice search is no more just a fad. It has comfortably crossed the early hurdles and gained a massive following in the past couple of years. One of the biggest reasons behind its popularity is that it is quite convenient for a user to get relevant details directly by just asking the question verbally. Hence,
Tips to Optimise Your Marketing Content for Voice Search Read More »
Search marketing has changed a lot in the last few years. Have you ever asked Apple’s Siri for the best salons near you? How about Google OK and Amazon Alexa or the latest, Samsung’s Bixby? If you know one of these voice-powered digital assistants, you will definitely have an idea of what we are going
We are starting a weekly series on different business philosophies or rules that have helped businesses and non-business organisations from around the world to improve their operational capabilities and efficiencies and get better returns on investment. Today, we will talk about KAIZEN, the Japanese philosophy of regular and continuous improvement that allows businesses to weed
The Clear Road to Greatness with Kaizen Read More »
Amid the upsurge in viral content, social media, video marketing and so on, most people wonder if the glory days of SEO are over. We are constantly amazed but this question. This is because being a digital marketing company, we offer PPC ads, viral content, social media ads, video marketing, content and so on besides
Why SEO is More Important Than Ever Today for You? Read More »
e-Commerce has evolved over the years and more people are now purchasing products online than ever before. As the population that uses the internet increases, the number of people making online purchases will also increase. If you want to stay ahead of the game and be ready for your new customers then it is important
Top e-Commerce SEO Trends for 2019 Read More »
Do you believe that you sound smarter when you use big words and heavy vocabulary? According to several studies, the answer is a BIG NO. In fact, complex writing and big words make you sound small-minded and egoistic. Some time ago, a study was published in Applied Cognitive Psychology with the title – “Consequences of
7 Useful Tips for Brilliant Writing Read More »
Expertise is rightly valued – you don’t buy groceries at the hardware store. But does this logic apply when promoting your business online? Does hiring a niche SEO company make sense for your business? It helps to be an expert in any field. Customers always turn to leaders when deciding on purchase decisions. They are
Does Hiring a Niche SEO Company Make Sense? Read More »
Traditional marketing tactics do not work quite successfully by themselves as they used to in the past. These days, business owners and marketing managers need to also utilise digital marketing techniques along with proven marketing processes to target their customers. This applies to the real estate sector and its myriad businesses as well. There are
5 Common but Sensible Tips to Sell More in Your Real Estate Business Read More »
We will keep the answer to this question short and simple – Yes, it does. Why, you ask? Let us give you Three simple but important reasons why it makes sense to hire a niche Search Engine Optimisation (SEO) company with industry expertise: Expertise and Experience Each industry has its unique fundamentals, marketing strategies, terminology
Does Hiring an SEO Firm with Market Expertise Help Avoid Business Failure? Read More »
Finance has always been a competitive industry and it has become more so with the advances in technology. The mobile revolution, AI, machine learning, blockchain, etc. are turning things on their head. Suddenly, people have more options in their hands to understand things a bit better before they make a choice. In most cases, we
An Unconventional Guide to SEO for the Finance Industry Read More »
Note: This post is in more for people looking to understand how Search Engine Optimisation (SEO) can help their business. Those who already know what SEO does and how it helps, can simply contact us at +91-8800 596 502 or drop an email at [email protected]. For those of you who want to read ahead, here
Will SEO Help Me to Get More Customers? Read More »
Since 2015, online searches on mobile devices have surpassed those on desktops. More and more webmasters are now keen to jump onto the mobile website bandwagon and ensure their websites list high when people search on mobiles. They choose one of three options to optimise their websites for mobile searches. So what are these options,
Mobile-Ready Vs Mobile-Friendly: Which One to Choose? Read More »
Most digital marketers and webmasters have a love-hate relationship with Search Engine Optimisation (SEO) strategies and tactics. They know the immense benefits they can reap when they do SEO right but many dislike the meticulous care it requires. Not to mention the frequent changes and updates to search algorithms that make it tougher to keep
4 Unexpected Yet Powerful Tips to Ace Off-Page SEO On Your Own Read More »
Search engines are getting smarter with every passing day. It is evident from the frequent algorithm updates of the engine itself and the changes in the search ranking of various websites following one. While some websites manage to stay on top after algorithm updates are rolled out, others take a hit and struggle to climb
How to Identify Low-Quality Pages on Your Website Read More »
Some of the biggest search engines have announced that they are moving to mobile-first indexing. With mobile devices ruling the way searches are carried out on the internet, it has not been totally unforeseen. And if you have not implemented a mobile-first strategy in your content and web design, time is running out. Search algorithm
Mobile First Indexing | 3 Things to Do Right Now Read More »
Let’s face it – writing content is not easy – no matter what your client says about his 2-year-old son winning the Booker. Writing good copy for the web can be difficult as hell – and we are being quite mild about it. In fact, unless you are a die-hard fanatic intent on writing great
Web Content Writing Tips – How to Write Kick-Ass Content All the Time – Part I Read More »
Google’s push for the AMP project has attracted its fair share of opposition. The criticism is well-founded – it does feel uneasy when an industry leader tries to force its future down a specific path. Google maintains that AMP is optional but the alternative may seem bleak if you are trying to penetrate a mobile
The Google AMP Conundrum – For Better or For Worse? Read More »
The internet has transformed the way people do business. Yet, there are still many industries that continue to rely solely on obsolete marketing practices. Real estate is a prime example of this apathy. If these businesses do not want to be left in the lurch, it is high time to make the move to a
4 Things You Need to Do to Boost Your Real Estate Business Online Read More »
It seems that digital marketers and SEO companies have finally figured out that generic content sprinkled with a healthy dose of keywords was actually the wrong approach. If a business aims to add value to their customers’ lives with their products, they ought to start right from the content on their website. Industry-focussed SEO is
Industry-Focussed SEO Services are on the Rise – Here’s Why Read More »
The main purpose of Search Engine Optimisation (SEO) has always been to get a website to rank high on a Search Engine Result Page (SERP). There are numerous strategies that come under the SEO umbrella – including link building, web content writing with the right keywords, Pay-per-Click (PPC) advertising, social media marketing, etc. All of
Featured Snippets: The Coveted “Position Zero” in Search Engine Results Read More »
The average human is fairly capable of understanding new concepts and ideas. However, in a group, we have been known to exhibit a preference for familiarity and unwillingness to change. This is not necessarily about crowd behaviour or as the Plebs would say – mob mentality. Rather, this is an outcome of conformity, a phenomenon
Introduction to Technical Content Writing Read More »
People, particularly those living in urban regions, now spend a significant amount of their time online. This creates obvious opportunities for companies to directly reach customers on their mobile phones, laptops, desktops, etc. Content plays a crucial role in this process, and not just for SEO. Good content improves website quality, brand perception, conversion, retention,
Not Just SEO: The Big Picture on the Impact of Content Quality Read More »
Just like other industries, new trends emerge and the old ones fade away in the world of content writing. The rise of mobile indexing, for instance, means content now also needs to be accessible and easy to read on smartphones and tablets. Moreover, the content needs to be SEO-optimised and consequently, rank high in search
5 Content Writing Trends: The 2017 Edition Read More »
More users access online content on their phones rather than large screen devices like a PC or laptop. Industry experts have been saying this for years. Yet, somehow, it does not seem to have produced the desired results. Many web managers and content marketers seem to be at a loss when asked about the subject.
How to Create Good Content for Marketing for Smartphone Users in 2017 Read More »