As an ecommerce website development agency with over 10 years of experience, we have had our share of designing ecommerce websites. There are more than a few questions that need to be tackled along the way from what platform you need to seemingly mundane but important things like maintenance. In this post, we will guide […]
How to Choose from the Best Ecommerce Website Templates Read More »
Staying ahead of the curve is paramount in the ever-evolving digital marketing and Search Engine Optimisation (SEO) landscape. The priority is the same for both business and charity websites though most charities are not aware of this. There are numerous components of SEO, each one potent enough to make or break your online visibility. One
ChatGPT and other similar technologies are here to stay. As a business owner, you can proactively adapt and learn how to handle changes that ChatGPT will bring to online search. In this article, we look at some strategies. This post is the second in the series on how business owners can deal with changes that
How to Handle Changes that ChatGPT Will Bring to Online Search? Read More »
While ChatGPT itself is not designed to be a search engine, natural language models like ChatGPT can have several implications for how people interact with Web Search. Every smart business that relies on web traffic and all SEO and digital marketing experts want to know how ChatGPT will change internet search. In this article, we
How ChatGPT Will Change Internet Search and What You Need to Do About It Read More »
Fundraising is perhaps the most important part of successfully running charities. It enables them to pay for their expenses and carry out their missions to make a positive impact on society. However, more often than not charities face various challenges when it comes to raising funds. Let’s look at some numbers: The Global NGO Technology
Charities’ Fundraising Challenges: Why They Occur and How to Address Them Read More »
In continuation of our weekly series on business principles, today we focus on lean thinking and ways to use it to create a very profitable business. This is especially true for a highly competitive field like digital marketing where price wars mean that businesses need to look at ways to cut down costs and increase
Lean: The Best Way to Create a Profit-Centric Organisation Almost Immediately Read More »
We are starting a weekly series on different business philosophies or rules that have helped businesses and non-business organisations from around the world to improve their operational capabilities and efficiencies and get better returns on investment. Today, we will talk about KAIZEN, the Japanese philosophy of regular and continuous improvement that allows businesses to weed
One of the key reasons why companies fail is that they do not take the long-term view. Short-term is easy. Short-term is immediate. Short-term is something everyone can relate to. But it is the long term that actually gives results. We would like to argue that companies that are able to look at the long-term
Creating a strong business model is not simply about creating or implementing a business plan after determining which services or products to pursue. It is about mapping out everything and calculating on how your team will create value for your targeted customers. Where will the idea for your business start? How should it progress? and
Top 7 Elements of a Successful and Strong Business Model Read More »