Good. Ethical. Effective. SEO.
Good, ethical SEO is about standing out, about leaving your mark and making the web a better place at the same time.
We have been in the business of internet marketing for 10+ years and know how to help your good work stand out and leave a mark.
~ How We Go About It ~
Step 1:
After you choose our services, we get on calls to understand your work, your goals, your requirements, your industry and other important details.
Step 2:
We then research your industry, market, other players, find and shortlist suitable keywords, and formulate an effective SEO strategy.
Step 3:
We share our findings with you, and together we decide on the next 3-6 months’ strategy and finalise the roadmap to work on.
Step 4:
We start the work, optimising 100+ parameters on a regular basis to rank for the chosen and related keyphrases. We keep you updated through regular reports.
~ SEO Plans & Pricing ~
Clear Unambiguous Plans that Make it Easier to Choose
Except for first month when you pay 50% advance, invoices are raised at the end of each month
You May Have Some Questions
Cost Comparison
Or Why Hiring Us for Your Digital Marketing Makes Sense
If You Hire an In-House Team
For example, our Hero SEO plan will require that you hire 2 people at the very least. This is because of the nature of the work. Firstly, you will need someone with extensive content creation expertise – articles, blogs, posts, presentations, images, infographics, videos, etc. Then, you will need a digital marketing expert who can take care of search engine result ranking, social media, content marketing and so on.
The salaries of the two people will add up to more than the cost of our Hero plan. To this, you will have to add other OPEX, meaning the cost will likely be more than our price.
A key point to remember is that you will need an expert to direct the work.
We have noticed that hiring people without adequate experience hurts business finances and drastically impairs future growth.
Managing 2-3 external specialists to achieve a desired goal is difficult.
Furthermore, you will need an in-house expert to direct, coordinate and integrate the disparate deliverables to get the necessary results. In other words, your costs add up.
If You Hire SMEs or Consultants
You can hire subject matter experts or specialist consultants who can take care of the work. The standard rate for people with 1-2 years of experience starts from around $10 an hour and they will likely be able to replicate what we do in the Hero package in around 240-250 hours. In other words, around $2,400-$2,500 a month for two experts.
It is likely that you will find good people. The caveat is that you will have to continue working with the same people over time. Finding new people to do the work will break any continuity and will be akin to simply giving away your money for nothing.
A Small Anecdote
How SEO Helped a Small Business Clock $100,000+ in Sales
Once upon a time in the bustling city of Mumbai, there were two entrepreneurs, Raj and Vijay. Both launched their businesses around the same time in the niche market of artisanal spice blends.
Raj, a digital enthusiast, decided to incorporate SEO into his business strategy right from the start. He hired an SEO agency at a cost of $1000 a month. His goal was to make his website, SpicyMélange, the top destination for gourmet spice blends. The SEO agency worked tirelessly, optimising his website, producing quality content, and building valuable backlinks.
On the other hand, Vijay, more traditional in his approach, chose to rely on word-of-mouth and traditional advertising for his website, SpicesOfIndia. He felt $1000 a month was a hefty price to pay for something as intangible as SEO.
Fast-forward to two years later, and the results were starkly visible. SpicyMélange saw a steady increase in its website traffic, reaching 8,000 visitors a month. On the flip side, SpicesOfIndia struggled to make a significant online presence, attracting only 500 visitors a month.
Assuming a 1% conversion rate, this meant that at the end of 2 years, SpicyMélange was making 80 sales a month, while SpicesOfIndia was making just 5. With average sales of $100 per customer (B2B and B2C sales), Raj was generating $8000 in monthly revenue, while Vijay was making only $500.
Over these two years, Raj’s total investment in SEO was $24,000 ($1,000/month x 24 months). However, his total revenue for the same period was $108,000 (avg. $4,500/month x 24 months), giving him a net profit of $84,000. The cost of SEO was easily offset by the revenues it generated, with the business not just recovering the SEO cost but also turning a healthy profit.
In contrast, Vijay’s SpicesOfIndia, without any SEO investment, earned a total revenue of $8,000 over two years. After accounting for other business expenses, it struggled to turn into a profitable venture.
This tale of two businesses serves as a reminder of the powerful ROI that SEO can bring to even niche businesses. The initial cost may seem significant, but the long-term returns, as Raj’s SpicyMélange demonstrated, make it a worthwhile investment.
* Names of the entrepreneurs and their ventures changed for reasons of privacy
** Revenue numbers are averaged for the period under consideration
~ SEO Plans & Pricing ~
Here Are the Plans Again for Reference
