Google’s push for the AMP project has attracted its fair share of opposition. The criticism is well-founded – it does feel uneasy when an industry leader tries to force its future down a specific path. Google maintains that AMP is optional but the alternative may seem bleak if you are trying to penetrate a mobile […]
The Google AMP Conundrum – For Better or For Worse? Read More »
People, particularly those living in urban regions, now spend a significant amount of their time online. This creates obvious opportunities for companies to directly reach customers on their mobile phones, laptops, desktops, etc. Content plays a crucial role in this process, and not just for SEO. Good content improves website quality, brand perception, conversion, retention,
Not Just SEO: The Big Picture on the Impact of Content Quality Read More »
Just like other industries, new trends emerge and the old ones fade away in the world of content writing. The rise of mobile indexing, for instance, means content now also needs to be accessible and easy to read on smartphones and tablets. Moreover, the content needs to be SEO-optimised and consequently, rank high in search
Marketing techniques have changed with time to suit the preferences of customers and the evolving socioeconomic environment. Modern customers are more sophisticated and like to be well informed before buying a product or opting for certain services. The abundance of choices has also made it much harder to convert a potential candidate into a loyal
Ways to Improve Your Digital Marketing Game-Plan Read More »