e-Commerce has evolved over the years and more people are now purchasing products online than ever before. As the population that uses the internet increases, the number of people making online purchases will also increase. If you want to stay ahead of the game and be ready for your new customers then it is important for you to start looking for SEO trends so that you know how to optimise your platform for them. This will help you plan your next course of action and modify your strategy to take advantage of the opportunity.
Here are the top e-commerce SEO trends for 2019 to help businesses stay ahead of the competition all the time. Let us get started!
#1 Voice Search Optimisation is a Must
To get better results for your business, you have to integrate voice SEO into your digital marketing strategies. Since it is the next BIG thing, you cannot simply afford to ignore it. Some of the well-known voice search devices are Google Home, Alexa, Cortana and Siri. These devices not only help in conducting an online search but for buying products as well. Hence, it is important to go for voice search optimisation so that your services and products can reach more people. Voice search SEO is slightly different than the traditional one as you have to think like a customer to choose the keywords and phrases.
#2 Brand Awareness is the Key
Your brand is the identity of your business. When people are familiar with your brand, the chances are higher that they choose you over others. To make people familiar with your brand, it is important to work towards building trust with your targeted audience. Once they know your brand, they will feel more confident about buying your products or services. In addition to brand awareness, build a long-term and loyal relationship with people in your particular niche. For this, you can also hire a professional digital marketing company that provides such services to e-commerce businesses.
#3 A Positive User Experience is Important
Positive user experience is key to succeeding online. When you provide your customers with a good user experience, they will remain interested and engaged in your site and they may also refer your website to others. In addition to this, with a positive experience on your site, they will spend more time on your site and explore the products and services. To put it simply, a positive user experience always has a strong impact on your targeted audience. Also, to convert users into buyers, creating a good user experience is important. In fact, a positive user experience is an opportunity for e-commerce businesses to earn repeat customers and grow financially.
#4 Regular Monitoring of Analytics
If you really want to drive better results for your e-commerce business through SEO campaigns, you have to monitor your analytics on a regular basis. This tool will help you understand your audience and their interests. You can also get an idea of how visitors interact with your website and what areas where you need to improve your SEO campaign. Google Analytics is a popular tool for such information. With the help of this tool, you can get details such as impressions, click-through rate (CTR), conversations, etc. In simple words, regular monitoring is important to track the performance of your site.
#5 Make Your Website Secure
As the popularity and usefulness of the internet have grown, so has security. It has become an important aspect of a business. You surely want to provide your customers with a secure place where they can conveniently buy products without the threat of losing their personal information. For this, you can invest in getting the SSL certificate. Whenever people come to your website, they will feel at ease and comfortable providing their credit or debit card details for purchase. A secure website is an easy way to earn more valuable conversions.
If you are willing to capitalise on your e-commerce business, you have to start optimising your digital marketing and SEO campaign. Optimising your e-commerce SEO strategies will help your business gear up for the competition. You can also hire a professional digital marketing company for assistance.
This post originally appeared on our earlier website: ihusresearch.com