Voice SEO

Getting Ahead in Voice Searches is Now Critical

Voice based searches already comprise approx. 20% of Google searches, and is likely to increase its presence significantly in the future as more people opt for this easier way to search.

How Voice SEO Works

Since voice queries are conversational in nature, the number of possibilities on a particular set of keyword increases. For example, a fast food business can target students who are looking for places to eat near its location as well as those who are looking for items to buy and which are available near the area where the food joint is located.

Voice SEO helps a business use long tail keywords in search queries to rank for a larger number of search queries. This means that a business selling carpet cleaners, for instance can start ranking for ‘car carpet cleaners’ in addition to ‘home carpet cleaners to clean my dirty carpet’, as well as something that was earlier ignored such as ‘pet cleaning products’ or ‘dry cleaning services’. 

How Voice SEO Helps

Voice SEO is the next big thing in online brand promotion. It is step in the direction of further filtering searches based on consumer intent. The semantics that use Natural Language Processing (NLP) will soon be able to decipher the next query in light of preceding ones and earlier search behaviours. This means that a business can specifically target a certain section of the internet with its ads, letting it spend less to deliver more custom contextual ads and messages. This in turn will help increase ROI and lower ad spends.

Moreover, targeting only a section of the long tail keywords will reduce the time and money spent on SEO. It will also give faster results as the competition for that industry for a particular set of keywords will be less. On the flip side is the additional spend on microdata or structured data that helps a business rank higher on Google and be the top answer provided to a voice search query.

What IHuS Voice SEO Does

At IHuS, our research driven work ethic ensures you are able to target the most relevant long tail keywords and get the microdata for the site updated to give better results on Google or other search engines.