Amid the upsurge in viral content, social media, video marketing and so on, most people wonder if the glory days of SEO are over.
We are constantly amazed but this question.
This is because being a digital marketing company, we offer PPC ads, viral content, social media ads, video marketing, content and so on besides SEO, and we know that SEO continues to be more important now than ever before.
The reason SEO remains the most important facet of digital marketing even now is that it promotes the website, which in turn promotes the product or the services that the company offers. It does not create an aura of viral content but says things loud, clear and simple. A company gets to showcase its solutions and their capabilities without anything else obscuring the view for customers.
If it’s a good product and the site has been optimised well (landing pages, funnels, etc.) chances are visitors turn into enquires and then into leads and finally into customers.
Let’s elaborate a bit here.
If the company offers great products or services, then it is essential that people become aware of it, experience it and become loyal customers.
To get to a loyal customer is a series of steps, starting from getting the customer by making him aware of the brand, letting him experience the solution and helping him fall in love with the overall experience.
All this can be done with the help of SEO.
For example, if anybody is launching a product that promotes beard styling then promoting it through hoardings or television is not going to work very well as the product is for a niche audience.
Therefore, the manufacturer has to rely on digital marketing to get the word out. They can follow the way that most luxury brands opt for which is selecting the target audience that is going to buy the product and catering only to them at first.
Finding the audience and promoting the product is a part of digital marketing. To help the audience find the product, the manufacturer needs to create landing pages that are specifically designed for each target audience segment, sell a story that clicks with the segment and have accessible click-to-action buttons that make it seamless for the reader to click on it and become a customer.
Promoting a page is only possible through SEO if you want to have a long-term result. On the other hand, if you want a short-term result, then instead of opting for SEO, we suggest you try ads first and look at SEO for long-term results.
As an SEO services company, we are regularly promoting websites for customers from around the world. And what this has given us is a perspective that nothing beats SEO in terms of stable results and long-term profits.
For any questions on SEO, we suggest you give us a call and we can take it forward. Whether you are a small business or a large one, our custom solutions ensure that you are heard above the din of the competition and are able to attract customers who love you for the products you create and the services you provide.
This post originally appeared on our earlier website: ihusresearch.com