Search engines are always working hard to return better results for users’ queries. They frequently update their algorithms to improve customer experience and return results that best answer the search terms entered by users. User behaviour itself is changing as more people now prefer voice search over typing. No one can deny the importance of […]
The Arrival of Voice Search and Why You Need to Prepare For It Read More »
Let’s face it – writing content is not easy – no matter what your client says about his 2-year-old son winning the Booker. Writing good copy for the web can be difficult as hell – and we are being quite mild about it. In fact, unless you are a die-hard fanatic intent on writing great
Web Content Writing Tips – How to Write Kick-Ass Content All the Time – Part I Read More »
This is the opposing view of the piece we had published on August 1, 2017. To read the counterview first, please click here. Google is undoubtedly the most used search engine in the world. Their influence has shaped the way the internet has evolved and has had a marked effect on how allied industries
4 Reasons to Consider Google AMP Seriously Read More »
This post unlike anything else we have been putting up recently is more in the nature of an introduction to what we write on our blog. We think it is the right thing to do, i.e. to let you know that what we write about has some context. The fact that we are doing the
About What We Write Read More »
Google’s push for the AMP project has attracted its fair share of opposition. The criticism is well-founded – it does feel uneasy when an industry leader tries to force its future down a specific path. Google maintains that AMP is optional but the alternative may seem bleak if you are trying to penetrate a mobile
The Google AMP Conundrum – For Better or For Worse? Read More »