A domain name is more than just an online address – it is the digital identity of your business. The right domain name can create a powerful first impression and set the stage for your online presence. This article will guide you through the process of selecting the perfect domain name for your business and …
The Art of Picking the Perfect Domain Name for Your Business Read More »
In the digital age, having a high-quality website is essential for businesses looking to succeed online. WordPress, a popular content management system (CMS), offers a vast array of templates to help you create a stunning and functional website. However, with so many options available, how do you know which template is right for your business? …
In the world of website development, two popular platforms dominate the scene: HTML and WordPress. As a business owner, you may wonder which platform is best suited for your needs. To help you make an informed decision, we present you a comparison of HTML websites and WordPress websites, purely to help you make a smarter …
HTML vs. WordPress Websites: A Business Perspective Read More »
Organising the donation page on your charity’s website is crucial for maximising engagement and encouraging people to give to your charity. A simple yet effective page will not only increase your immediate charitable contributions but also help you promote your charity’s causes more easily. You have to keep in mind three critical components when you …
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This is the last part of the 3-part series on Unlocking Your Charity’s Potential: Master the Art of Establishing Clear Fundraising Goals and Objectives. In part 1 we covered how to Assess Your Organisation’s Needs, How To Quantify Your Goals, and How to Set a Timeframe. In part 2, we looked at How to Break …
This is part 2 of the 3-part series on Unlocking Your Charity’s Potential: Master the Art of Establishing Clear Fundraising Goals and Objectives. In part 1 we covered how to Assess Your Organisation’s Needs, How To Quantify Your Goals, and How to Set a Timeframe. In this part, we look at How to Break Down …
Establishing clear fundraising goals and objectives is essential for the success of any non-profit or charity organisation. It helps guide your fundraising strategy, provides a target for your team and supporters to work towards, and enables effective communication of your mission to potential donors. Here are some steps to help you establish clear fundraising goals …
Seven out of ten people use search engines like Google and Bing to search for what they want. But with millions of websites, how do people find yours? And what intent do they have while searching for the things that bring up your site – do they want to buy what you offer or do …
The 10 Questions Most Business Owners Like You Have About SEO Read More »
Charity fundraising plays a pivotal role in sustaining and expanding non-profit and charitable organisations. By employing the right strategies and tools, you can raise funds more efficiently and create a significant impact on your cause. In this article, we explore some best practices and tactics for successful charity fundraising. We look at aspects such as …
Charity Fundraising: How to Go About It So You Can Raise More Funds More Efficiently Read More »
As the world becomes increasingly connected through digital platforms, it is more important than ever for charities to have a strong online presence. A well-designed charity website can help your organisation reach a wider audience, encourage more people to donate money to charity, and ultimately grow your cause. In this article, we will explore the …
Setting up a charity website involves several steps, from planning and designing to launching and promoting the site. Here’s a step-by-step guide to help you set up a successful charity website: Understand the Sector and the Geography Though it is quite easy to categorise all charities under one collective name, this is not the right …
What is a Charity Website? A charity website is a specialised online platform designed for non-profit organisations and charitable institutions. It serves as a central hub for communicating the charity’s mission, goals, and activities to supporters, donors, volunteers, and the general public. A well-structured charity website not only showcases the organisation’s work but also helps …
What is a Charity Website? What Should it Have? And What Makes a Good Charity Website? Read More »
Here are the 10 challenges facing non-profits in 2023: Let’s elaborate on each of the 10 points: #1. Funding Cuts and Decreased Donations: The ongoing financial uncertainty and the need to reduce government spending have resulted in cuts to funding for non-profits. Additionally, with the rise of new sources of giving such as crowdfunding and …
What are the 10 Challenges Facing Non-Profits this Year? And How They Can Be Addressed Read More »
Quality content is essential for SEO. It helps search engines understand the relevance and authority of a website, enables the site to attract backlinks, improves user experience and helps target specific keywords. Websites that invest in quality content are more likely to rank higher in search engine rankings, attract more traffic, and provide a more …
Our experience as a business that offers websites for charities shows us that running a successful charity requires a lot of planning, preparation, dedication and commitment. Here are some tips to run a successful charity: Let’s elaborate on these tips to run a successful charity one by one: 1. Develop Clear and Realistic Goals: Setting …
12 Easy Practical Tips for You to Run a Successful Charity This Year Read More »
Businesses use digital marketing to create and strengthen their online presence. However, many business owners or managers do not know which channel– Search Engine Optimisation (SEO) or Google Ads will work better for them. You may be one of them and if you are a bit perplexed about which course of action to take, this …
The popularity of voice search has been growing for quite some time but the use of voice search skyrocketed beyond expectations in the past couple of years, thanks to virtual assistants on mobile devices. This has changed the way people search for information online and how search engines ‘see’ content. In fact, writing voice search-optimised …
Voice Search Revolution: How to Adapt Your Content for it? Read More »
This year is going to be a game-changer when it comes to digital marketing. This is because more and more people are using their digital assistants to search for information online making it essential to make changes to the way digital marketing is done. The way content is consumed is also evolving which is making …
3 Things You Need to Know About Voice Search and Voice SEO Read More »
In continuation of our weekly series on business principles, today we focus on lean thinking and ways to use it to create a very profitable business. This is especially true for a highly competitive field like digital marketing where price wars mean that businesses need to look at ways to cut down costs and increase …
Lean: The Best Way to Create a Profit-Centric Organisation Almost Immediately Read More »
Voice search is no more just a fad. It has comfortably crossed the early hurdles and gained a massive following in the past couple of years. One of the biggest reasons behind its popularity is that it is quite convenient for a user to get relevant details directly by just asking the question verbally. Hence, …
Tips to Optimise Your Marketing Content for Voice Search Read More »