Marketing techniques have changed with time to suit the preferences of customers and the evolving socioeconomic environment. Modern customers are more sophisticated and like to be well informed before buying a product or opting for certain services. The abundance of choices has also made it much harder to convert a potential candidate into a loyal […]
Ways to Improve Your Digital Marketing Game-Plan Read More »
While most webmasters tend to see the bigger picture, there has been a disturbing trend of late where customer experience and usability have taken a backseat to traffic stats. Ranking high on the Search Engine Results Page (SERPs) is a crucial aspect of a successful website but it says little about a customer’s experience. Consequently,
4 Ways to Improve Your Website Traffic and Customer Experience Read More »
The rules for Search Engine Optimisation (SEO) and content writing keep changing as new search engine algorithm updates are rolled out. Webmasters have to devise new strategies to beat the competition and keep their web pages at the top of the Search Engine Results Page (SERP). Only then can a website sustain and even improve
Why Social Media Marketing Must Be An Essential Part of Your Digital Marketing Strategy Read More »
After a tease in October, Google announced the impending launch of their Mobile-first indexing update in November 2016. But even this late into the first half of 2017, the update has not been officially launched. Now that Android has overtaken MS Windows as the single most popular operating system in the world, this delay seems
Choosing Quality Over Web Spam – A Digital Marketer’s Prerogative Read More »
Google’s search algorithm update on 7th February 2017 seemed to have passed under the radar. Many webmasters were unsure if it was even implemented. However, within hours, its impact was obvious. Google has had to face some music since their November 2016 update. Search results seemed to be misleading and a lot of the top
Digital Marketing 101 – Adapting to New Google Search Algorithms Read More »
More users access online content on their phones rather than large screen devices like a PC or laptop. Industry experts have been saying this for years. Yet, somehow, it does not seem to have produced the desired results. Many web managers and content marketers seem to be at a loss when asked about the subject.
How to Create Good Content for Marketing for Smartphone Users in 2017 Read More »
Digital marketing needs a fresh approach. Tried and tested methods are failing and CMOs are left nonplussed. Simply increasing budgets and throwing out more of the same will not work. Not anymore. Customers are already bombarded with an overdose of marketing content. People turn on their televisions to see ad banners taking up half the
Time to Rethink Your Digital Marketing Strategy Read More »
The term digital marketing has become ubiquitous for any organisation that wants to be perceived as modern. Even a cursory glance at evolving marketing trends shows how an entire economy has transformed its strategies for marketing with the emergence of digital media. Looking back at the beginning of online marketing, few people today remember the
Modern Marketing in the Age of a Maturing Internet Read More »
Another snapshot of common mistakes while writing content, this post further explores what content writers often get wrong. No two individuals write in the same way. Much like their personality, every person has a unique style of writing. In fact, the style of writing is largely a reflection of our personalities. When working on a
Avoidable (but Common) Errors in Content Writing – Part 2 Read More »
Of the few certainties of life, typing mistakes while writing would rank fairly high. Even the greatest minds have trouble getting everything right in their first drafts. In fact, even professional content writers make such mistakes. The problem is not that mistakes are made but that people are unable to detect and rectify them. This
Avoidable (but Common) Errors in Content Writing – Part 1 Read More »
This post originally appeared on our earlier website: ihusresearch.com Content Writers Required! We need content writers with 6 months – 2 years of writing experience. Work Summary: Will involve creating original, error-free, quality content for websites, social media sites, brochures, presentations, company profiles, newsletters, etc. For further processing, please send a mail to [email protected] with
Opportunities – Content Writer Jobs Read More »
This post originally appeared on our earlier website: ihusresearch.com Unfortunately, the healthcare services and research website that we have been trying to nurture for the last 4 years is being put on hold. The reason: vendor issues. We can make a case study here on do’s and don’ts and give dollops of advice but we think it’s best
Update: Healthcare Services and Research Site on Hold Read More »
This post originally appeared on our earlier website: ihusresearch.com We need content writers with 6 months – 1 year of writing experience for websites and brochures. Work Summary: Will involve creating original, error-free, exceptional quality, well-researched, organised, structured, flowing, and consistent textual content for websites, social media sites, brochures, presentations, company profiles, newsletters, etc. For
Content Writers Required! Read More »
This post originally appeared on our earlier website: ihusresearch.com Our website is back, albeit with a new look and feel. We have also incorporated links to our Facebook and LinkedIn pages on the site for those of you preferring the social media environment. The site incorporates one universal all-purpose Hello! Namaste! page that you
Our Website is Back! Read More »
This post originally appeared on our earlier website: ihusresearch.com Hello! We are updating our website. Please visit again after a few days. Thanks, The IHuS Research Team
This post originally appeared on our earlier website: ihusresearch.com After two weeks of trying to agree on a template and fiddling with various options, we finally decided to launch a very basic version of our website on the web! The idea was primarily to reassure our clients that we exist! They seemed petrified that we
Welcome to IHuS Research Read More »