An attractive, well-designed and user-friendly website presents the best face for your business online. Yet, in many ways, it can only get you so far. To grow and expand your reach and scope in the digital space, you need more. For starters, it is important to market your brand, products and services. As a business, …
It is a common fallacy for businesses to believe that market growth and their profits are interrelated. However, it does not hold true in cases where the company has made some fundamental errors in operations and in marketing. In such situations, the competition will outpace the business in the blink of an eye and it …
Three Major Mistakes that are Stopping Your Business from Growing Read More »
SEO is important since you need people to find you on search engines aside from any visitors you bring in with paid ad campaigns or from among your email subscribers, social media followers, etc. To use industry jargon, SEO brings in organic traffic. However, no amount of SEO can overcome a cluttered or drab web …
Irrespective of the size of your business, attracting qualified traffic and improving the conversion rate are fundamental to your online success. Thankfully, even if you are a small business owner, you can employ a few digital marketing tactics to ensure that your website ranks high in search results and attracts plenty of visitors. However, …
5 Practical Digital Marketing Tactics to Increase Conversions for Beginners Read More »
Marketing techniques have changed with time to suit the preferences of customers and the evolving socioeconomic environment. Modern customers are more sophisticated and like to be well informed before buying a product or opting for certain services. The abundance of choices has also made it much harder to convert a potential candidate into a loyal …
Ways to Improve Your Digital Marketing Game-Plan Read More »
The rules for Search Engine Optimisation (SEO) and content writing keep changing as new search engine algorithm updates are rolled out. Webmasters have to devise new strategies to beat the competition and keep their web pages at the top of the Search Engine Results Page (SERP). Only then can a website sustain and even improve …
Why Social Media Marketing Must Be An Essential Part of Your Digital Marketing Strategy Read More »
After a tease in October, Google announced the impending launch of their Mobile-first indexing update in November 2016. But even this late into the first half of 2017, the update has not been officially launched. Now that Android has overtaken MS Windows as the single most popular operating system in the world, this delay seems …
Choosing Quality Over Web Spam – A Digital Marketer’s Prerogative Read More »
Digital marketing needs a fresh approach. Tried and tested methods are failing and CMOs are left nonplussed. Simply increasing budgets and throwing out more of the same will not work. Not anymore. Customers are already bombarded with an overdose of marketing content. People turn on their televisions to see ad banners taking up half the …