Have you ever read content on a website and wondered, ‘The information is fine but the number of grammatical errors is making this piece really really really weak’? Grammatical errors can make any write-up hard to read and understand in addition to reducing the credibility of the website where you read the content. Undeniably, content […]
Top 5 Grammar Mistakes that Can Keep Your Content from Going Viral Read More »
An attractive, well-designed and user-friendly website presents the best face for your business online. Yet, in many ways, it can only get you so far. To grow and expand your reach and scope in the digital space, you need more. For starters, it is important to market your brand, products and services. As a business,
How PPC Services Help Your Business Read More »
Do you believe that you sound smarter when you use big words and heavy vocabulary? According to several studies, the answer is a BIG NO. In fact, complex writing and big words make you sound small-minded and egoistic. Some time ago, a study was published in Applied Cognitive Psychology with the title – “Consequences of
7 Useful Tips for Brilliant Writing Read More »
Expertise is rightly valued – you don’t buy groceries at the hardware store. But does this logic apply when promoting your business online? Does hiring a niche SEO company make sense for your business? It helps to be an expert in any field. Customers always turn to leaders when deciding on purchase decisions. They are
Does Hiring a Niche SEO Company Make Sense? Read More »
Traditional marketing tactics do not work quite successfully by themselves as they used to in the past. These days, business owners and marketing managers need to also utilise digital marketing techniques along with proven marketing processes to target their customers. This applies to the real estate sector and its myriad businesses as well. There are
5 Common but Sensible Tips to Sell More in Your Real Estate Business Read More »
It is a common fallacy for businesses to believe that market growth and their profits are interrelated. However, it does not hold true in cases where the company has made some fundamental errors in operations and in marketing. In such situations, the competition will outpace the business in the blink of an eye and it
Three Major Mistakes that are Stopping Your Business from Growing Read More »
We will keep the answer to this question short and simple – Yes, it does. Why, you ask? Let us give you Three simple but important reasons why it makes sense to hire a niche Search Engine Optimisation (SEO) company with industry expertise: Expertise and Experience Each industry has its unique fundamentals, marketing strategies, terminology
Does Hiring an SEO Firm with Market Expertise Help Avoid Business Failure? Read More »
Finance has always been a competitive industry and it has become more so with the advances in technology. The mobile revolution, AI, machine learning, blockchain, etc. are turning things on their head. Suddenly, people have more options in their hands to understand things a bit better before they make a choice. In most cases, we
An Unconventional Guide to SEO for the Finance Industry Read More »
The end of March is a busy time for most businesses. The end of the Financial Year brings additional work for most people. This affects all aspects of an organisation, often meaning deadlines that cannot be extended any more. If your webmaster mentioned something about indexes, you were probably too preoccupied to pay attention. Now
Mobile-First Indexing Rollout – Are You Prepared? Read More »
Pay Per Click Marketing, also called Cost-Per-Click Marketing, is a type of Search Engine Marketing (SEM) where the advertiser pays a certain sum of money to the search engine for every click an internet user makes on the ad. The ad appears during search results for certain words (called keywords) and is linked to a
Aspects of PPC to Keep in Mind During SEM Campaigns Read More »
Note: This post is in more for people looking to understand how Search Engine Optimisation (SEO) can help their business. Those who already know what SEO does and how it helps, can simply contact us at +91-8800 596 502 or drop an email at [email protected]. For those of you who want to read ahead, here
Will SEO Help Me to Get More Customers? Read More »
Since 2015, online searches on mobile devices have surpassed those on desktops. More and more webmasters are now keen to jump onto the mobile website bandwagon and ensure their websites list high when people search on mobiles. They choose one of three options to optimise their websites for mobile searches. So what are these options,
Mobile-Ready Vs Mobile-Friendly: Which One to Choose? Read More »
Most digital marketers and webmasters have a love-hate relationship with Search Engine Optimisation (SEO) strategies and tactics. They know the immense benefits they can reap when they do SEO right but many dislike the meticulous care it requires. Not to mention the frequent changes and updates to search algorithms that make it tougher to keep
4 Unexpected Yet Powerful Tips to Ace Off-Page SEO On Your Own Read More »
Search engines are getting smarter with every passing day. It is evident from the frequent algorithm updates of the engine itself and the changes in the search ranking of various websites following one. While some websites manage to stay on top after algorithm updates are rolled out, others take a hit and struggle to climb
How to Identify Low-Quality Pages on Your Website Read More »
Some of the biggest search engines have announced that they are moving to mobile-first indexing. With mobile devices ruling the way searches are carried out on the internet, it has not been totally unforeseen. And if you have not implemented a mobile-first strategy in your content and web design, time is running out. Search algorithm
Mobile First Indexing | 3 Things to Do Right Now Read More »
Search engines are always working hard to return better results for users’ queries. They frequently update their algorithms to improve customer experience and return results that best answer the search terms entered by users. User behaviour itself is changing as more people now prefer voice search over typing. No one can deny the importance of
The Arrival of Voice Search and Why You Need to Prepare For It Read More »
Let’s face it – writing content is not easy – no matter what your client says about his 2-year-old son winning the Booker. Writing good copy for the web can be difficult as hell – and we are being quite mild about it. In fact, unless you are a die-hard fanatic intent on writing great
Web Content Writing Tips – How to Write Kick-Ass Content All the Time – Part I Read More »
This is the opposing view of the piece we had published on August 1, 2017. To read the counterview first, please click here. Google is undoubtedly the most used search engine in the world. Their influence has shaped the way the internet has evolved and has had a marked effect on how allied industries
4 Reasons to Consider Google AMP Seriously Read More »
This post unlike anything else we have been putting up recently is more in the nature of an introduction to what we write on our blog. We think it is the right thing to do, i.e. to let you know that what we write about has some context. The fact that we are doing the
About What We Write Read More »
Google’s push for the AMP project has attracted its fair share of opposition. The criticism is well-founded – it does feel uneasy when an industry leader tries to force its future down a specific path. Google maintains that AMP is optional but the alternative may seem bleak if you are trying to penetrate a mobile
The Google AMP Conundrum – For Better or For Worse? Read More »
The internet has transformed the way people do business. Yet, there are still many industries that continue to rely solely on obsolete marketing practices. Real estate is a prime example of this apathy. If these businesses do not want to be left in the lurch, it is high time to make the move to a
4 Things You Need to Do to Boost Your Real Estate Business Online Read More »
It seems that digital marketers and SEO companies have finally figured out that generic content sprinkled with a healthy dose of keywords was actually the wrong approach. If a business aims to add value to their customers’ lives with their products, they ought to start right from the content on their website. Industry-focussed SEO is
Industry-Focussed SEO Services are on the Rise – Here’s Why Read More »
The main purpose of Search Engine Optimisation (SEO) has always been to get a website to rank high on a Search Engine Result Page (SERP). There are numerous strategies that come under the SEO umbrella – including link building, web content writing with the right keywords, Pay-per-Click (PPC) advertising, social media marketing, etc. All of
Featured Snippets: The Coveted “Position Zero” in Search Engine Results Read More »
The days when websites churn out content with the right keywords sprinkled carefully all over the page are numbered. These are still good for getting picked up by search engines but this is no longer the best approach to raise your website traffic. SEO keeps evolving. Link exchange has been (thankfully) eradicated and click-bait headlines
3 Reasons to Stop Underestimating the Power of Cross-Channel Marketing Read More »
The average human is fairly capable of understanding new concepts and ideas. However, in a group, we have been known to exhibit a preference for familiarity and unwillingness to change. This is not necessarily about crowd behaviour or as the Plebs would say – mob mentality. Rather, this is an outcome of conformity, a phenomenon
Introduction to Technical Content Writing Read More »
People, particularly those living in urban regions, now spend a significant amount of their time online. This creates obvious opportunities for companies to directly reach customers on their mobile phones, laptops, desktops, etc. Content plays a crucial role in this process, and not just for SEO. Good content improves website quality, brand perception, conversion, retention,
Not Just SEO: The Big Picture on the Impact of Content Quality Read More »
Just like other industries, new trends emerge and the old ones fade away in the world of content writing. The rise of mobile indexing, for instance, means content now also needs to be accessible and easy to read on smartphones and tablets. Moreover, the content needs to be SEO-optimised and consequently, rank high in search
5 Content Writing Trends: The 2017 Edition Read More »
SEO is important since you need people to find you on search engines aside from any visitors you bring in with paid ad campaigns or from among your email subscribers, social media followers, etc. To use industry jargon, SEO brings in organic traffic. However, no amount of SEO can overcome a cluttered or drab web
5 Tips to Perfect Your Landing Page Design Read More »
Irrespective of the size of your business, attracting qualified traffic and improving the conversion rate are fundamental to your online success. Thankfully, even if you are a small business owner, you can employ a few digital marketing tactics to ensure that your website ranks high in search results and attracts plenty of visitors. However,
5 Practical Digital Marketing Tactics to Increase Conversions for Beginners Read More »
As more and more people use their mobile to browse the net, responsive design has become a key factor in determining whether a user stays on a page or closes it. Content that fails to load to fit the screen size or displays distorted images leads to a poor customer experience making a visitor leave
Responsive Web Design: 7 Reasons Why You Need It in This Mobile-first World Read More »
Marketing techniques have changed with time to suit the preferences of customers and the evolving socioeconomic environment. Modern customers are more sophisticated and like to be well informed before buying a product or opting for certain services. The abundance of choices has also made it much harder to convert a potential candidate into a loyal
Ways to Improve Your Digital Marketing Game-Plan Read More »
While most webmasters tend to see the bigger picture, there has been a disturbing trend of late where customer experience and usability have taken a backseat to traffic stats. Ranking high on the Search Engine Results Page (SERPs) is a crucial aspect of a successful website but it says little about a customer’s experience. Consequently,
4 Ways to Improve Your Website Traffic and Customer Experience Read More »
The rules for Search Engine Optimisation (SEO) and content writing keep changing as new search engine algorithm updates are rolled out. Webmasters have to devise new strategies to beat the competition and keep their web pages at the top of the Search Engine Results Page (SERP). Only then can a website sustain and even improve
Why Social Media Marketing Must Be An Essential Part of Your Digital Marketing Strategy Read More »
After a tease in October, Google announced the impending launch of their Mobile-first indexing update in November 2016. But even this late into the first half of 2017, the update has not been officially launched. Now that Android has overtaken MS Windows as the single most popular operating system in the world, this delay seems
Choosing Quality Over Web Spam – A Digital Marketer’s Prerogative Read More »
Google’s search algorithm update on 7th February 2017 seemed to have passed under the radar. Many webmasters were unsure if it was even implemented. However, within hours, its impact was obvious. Google has had to face some music since their November 2016 update. Search results seemed to be misleading and a lot of the top
Digital Marketing 101 – Adapting to New Google Search Algorithms Read More »
More users access online content on their phones rather than large screen devices like a PC or laptop. Industry experts have been saying this for years. Yet, somehow, it does not seem to have produced the desired results. Many web managers and content marketers seem to be at a loss when asked about the subject.
How to Create Good Content for Marketing for Smartphone Users in 2017 Read More »
Digital marketing needs a fresh approach. Tried and tested methods are failing and CMOs are left nonplussed. Simply increasing budgets and throwing out more of the same will not work. Not anymore. Customers are already bombarded with an overdose of marketing content. People turn on their televisions to see ad banners taking up half the
Time to Rethink Your Digital Marketing Strategy Read More »
The term digital marketing has become ubiquitous for any organisation that wants to be perceived as modern. Even a cursory glance at evolving marketing trends shows how an entire economy has transformed its strategies for marketing with the emergence of digital media. Looking back at the beginning of online marketing, few people today remember the
Modern Marketing in the Age of a Maturing Internet Read More »
Another snapshot of common mistakes while writing content, this post further explores what content writers often get wrong. No two individuals write in the same way. Much like their personality, every person has a unique style of writing. In fact, the style of writing is largely a reflection of our personalities. When working on a
Avoidable (but Common) Errors in Content Writing – Part 2 Read More »
Of the few certainties of life, typing mistakes while writing would rank fairly high. Even the greatest minds have trouble getting everything right in their first drafts. In fact, even professional content writers make such mistakes. The problem is not that mistakes are made but that people are unable to detect and rectify them. This
Avoidable (but Common) Errors in Content Writing – Part 1 Read More »