Ready for Voice SEO? 5 Simple Things You Can Do to Optimize Your Content for Voice Search!

Search marketing has changed a lot in the last few years. Have you ever asked Apple’s Siri for the best salons near you? How about Google OK and Amazon Alexa or the latest, Samsung’s Bixby? If you know one of these voice-powered digital assistants, you will definitely have an idea of what we are going […]

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The Clear Road to Greatness with Kaizen

We are starting a weekly series on different business philosophies or rules that have helped businesses and non-business organisations from around the world to improve their operational capabilities and efficiencies and get better returns on investment. Today, we will talk about KAIZEN, the Japanese philosophy of regular and continuous improvement that allows businesses to weed

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What is the One Strategy Shift that Will Boost Your Business Growth and Secure its Future?

One of the key reasons why companies fail is that they do not take the long-term view. Short-term is easy. Short-term is immediate. Short-term is something everyone can relate to. But it is the long term that actually gives results.  We would like to argue that companies that are able to look at the long-term

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5 Common but Sensible Tips to Sell More in Your Real Estate Business

Traditional marketing tactics do not work quite successfully by themselves as they used to in the past. These days, business owners and marketing managers need to also utilise digital marketing techniques along with proven marketing processes to target their customers. This applies to the real estate sector and its myriad businesses as well. There are

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Does Hiring an SEO Firm with Market Expertise Help Avoid Business Failure?

We will keep the answer to this question short and simple – Yes, it does. Why, you ask? Let us give you Three simple but important reasons why it makes sense to hire a niche Search Engine Optimisation (SEO) company with industry expertise: Expertise and Experience Each industry has its unique fundamentals, marketing strategies, terminology

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About What We Write

This post unlike anything else we have been putting up recently is more in the nature of an introduction to what we write on our blog. We think it is the right thing to do, i.e. to let you know that what we write about has some context. The fact that we are doing the

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Featured Snippets: The Coveted “Position Zero” in Search Engine Results

The main purpose of Search Engine Optimisation (SEO) has always been to get a website to rank high on a Search Engine Result Page (SERP). There are numerous strategies that come under the SEO umbrella – including link building, web content writing with the right keywords, Pay-per-Click (PPC) advertising, social media marketing, etc. All of

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Not Just SEO: The Big Picture on the Impact of Content Quality

People, particularly those living in urban regions, now spend a significant amount of their time online. This creates obvious opportunities for companies to directly reach customers on their mobile phones, laptops, desktops, etc. Content plays a crucial role in this process, and not just for SEO. Good content improves website quality, brand perception, conversion, retention,

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5 Practical Digital Marketing Tactics to Increase Conversions for Beginners

Irrespective of the size of your business, attracting qualified traffic and improving the conversion rate are fundamental to your online success. Thankfully, even if you are a small business owner, you can employ a few digital marketing tactics to ensure that your website ranks high in search results and attracts plenty of visitors.   However,

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