As online searches for financial advice, investment opportunities and financial product comparisons become the norm, a robust finance SEO strategy ensures that financial services can meet their audience at this critical point of decision-making. SEO, in addition to enhancing organic search visibility, improves user experience significantly, making it easier for potential clients to discover valuable […]
Intro to SEO Tools for Finance Blogs Read More »
The Importance of Financial Blogs in Today’s Economy In the last 2 decades, financial blogs have increasingly become a cornerstone of the information economy, offering insights, advice, and analysis to a wide audience interested in personal finance, investing and market trends. These platforms demystify complex financial concepts and empower individuals to make informed decisions about
Financial Blogging Tips for Stock Market Influencers Read More »
As an ecommerce website development agency with over 10 years of experience, we have had our share of designing ecommerce websites. There are more than a few questions that need to be tackled along the way from what platform you need to seemingly mundane but important things like maintenance. In this post, we will guide
How to Choose from the Best Ecommerce Website Templates Read More »
Crafting a visually stunning and user-friendly website is important but a crucial aspect often overlooked is website design accessibility. Ensuring that your website is accessible to all users, including those with disabilities, is not just a best practice—it is required under law in some countries and more importantly, an ethical responsibility. In this post, we
Steps to Ensure Website Design Accessibility on Your Website Read More »
Your website’s success hinges on its ability to deliver a seamless user experience across different web browsers. In this post, we’ll explore the significance of choosing templates that work harmoniously across browsers, delving into the intricacies that make cross-browser compatibility a non-negotiable aspect of modern website development. Being a website development company, it is an
Staying ahead of the curve is paramount in the ever-evolving digital marketing and Search Engine Optimisation (SEO) landscape. The priority is the same for both business and charity websites though most charities are not aware of this. There are numerous components of SEO, each one potent enough to make or break your online visibility. One
ChatGPT and other similar technologies are here to stay. As a business owner, you can proactively adapt and learn how to handle changes that ChatGPT will bring to online search. In this article, we look at some strategies. This post is the second in the series on how business owners can deal with changes that
How to Handle Changes that ChatGPT Will Bring to Online Search? Read More »
In the global pursuit of charitable endeavours, navigating tax incentives becomes a strategic aspect. Let’s look at the tax break for charity donations that individuals and businesses enjoy in the world’s top economies. We try to understand whether the top economies support a culture of giving and creating a win-win for contributors and charitable organisations
Tax Break for Charity Donations in Top 10 Countries by GDP: How They Stack Up Read More »
Charities can leverage AI tools across various aspects of their operations to enhance efficiency, outreach, fundraising and management and enhance their overall impact. In this article, we look at how these AI tools can help charities, non-profits and social enterprises with their operations, outreach, fundraising, management and other work. We will talk in detail on
AI Tools for Charities: How They Help and How Should Charities Use AI Tools Read More »
Businesses use digital marketing to create and strengthen their online presence. However, many business owners or managers do not know which channel– Search Engine Optimisation (SEO) or Google Ads will work better for them. You may be one of them and if you are a bit perplexed about which course of action to take, this
What is Better: SEO or Google Ads? Read More »
The popularity of voice search has been growing for quite some time but the use of voice search skyrocketed beyond expectations in the past couple of years, thanks to virtual assistants on mobile devices. This has changed the way people search for information online and how search engines ‘see’ content. In fact, writing voice search-optimised
Voice Search Revolution: How to Adapt Your Content for it? Read More »
This year is going to be a game-changer when it comes to digital marketing. This is because more and more people are using their digital assistants to search for information online making it essential to make changes to the way digital marketing is done. The way content is consumed is also evolving which is making
3 Things You Need to Know About Voice Search and Voice SEO Read More »
Voice search is no more just a fad. It has comfortably crossed the early hurdles and gained a massive following in the past couple of years. One of the biggest reasons behind its popularity is that it is quite convenient for a user to get relevant details directly by just asking the question verbally. Hence,
Tips to Optimise Your Marketing Content for Voice Search Read More »
Search marketing has changed a lot in the last few years. Have you ever asked Apple’s Siri for the best salons near you? How about Google OK and Amazon Alexa or the latest, Samsung’s Bixby? If you know one of these voice-powered digital assistants, you will definitely have an idea of what we are going
We are starting a weekly series on different business philosophies or rules that have helped businesses and non-business organisations from around the world to improve their operational capabilities and efficiencies and get better returns on investment. Today, we will talk about KAIZEN, the Japanese philosophy of regular and continuous improvement that allows businesses to weed
The Clear Road to Greatness with Kaizen Read More »
Amid the upsurge in viral content, social media, video marketing and so on, most people wonder if the glory days of SEO are over. We are constantly amazed but this question. This is because being a digital marketing company, we offer PPC ads, viral content, social media ads, video marketing, content and so on besides
Why SEO is More Important Than Ever Today for You? Read More »
Facebook Ads or Google Ads? Have you ever wondered which one is better for your business? Should you pick up one or both as a part of your advertising campaigns? While both of these are essentially platforms to run paid ad campaigns, they differ in many ways and the only similarity is that both of
Google Ads vs. Facebook Ads: Which One is Better? Read More »
If you want to share an original idea, create a fascinating poem or tell a great story, you are obligated to pay diligence to their creations as well and present it well so that your reader can understand them. While the content is paramount, the way a writer uses language and its vocabulary can be
Top 8 Vital Grammar Rules Every Writer Must Know Read More »
Have you ever read content on a website and wondered, ‘The information is fine but the number of grammatical errors is making this piece really really really weak’? Grammatical errors can make any write-up hard to read and understand in addition to reducing the credibility of the website where you read the content. Undeniably, content
Top 5 Grammar Mistakes that Can Keep Your Content from Going Viral Read More »
An attractive, well-designed and user-friendly website presents the best face for your business online. Yet, in many ways, it can only get you so far. To grow and expand your reach and scope in the digital space, you need more. For starters, it is important to market your brand, products and services. As a business,
How PPC Services Help Your Business Read More »
Expertise is rightly valued – you don’t buy groceries at the hardware store. But does this logic apply when promoting your business online? Does hiring a niche SEO company make sense for your business? It helps to be an expert in any field. Customers always turn to leaders when deciding on purchase decisions. They are
Does Hiring a Niche SEO Company Make Sense? Read More »
Traditional marketing tactics do not work quite successfully by themselves as they used to in the past. These days, business owners and marketing managers need to also utilise digital marketing techniques along with proven marketing processes to target their customers. This applies to the real estate sector and its myriad businesses as well. There are
5 Common but Sensible Tips to Sell More in Your Real Estate Business Read More »
It is a common fallacy for businesses to believe that market growth and their profits are interrelated. However, it does not hold true in cases where the company has made some fundamental errors in operations and in marketing. In such situations, the competition will outpace the business in the blink of an eye and it
Three Major Mistakes that are Stopping Your Business from Growing Read More »
The end of March is a busy time for most businesses. The end of the Financial Year brings additional work for most people. This affects all aspects of an organisation, often meaning deadlines that cannot be extended any more. If your webmaster mentioned something about indexes, you were probably too preoccupied to pay attention. Now
Mobile-First Indexing Rollout – Are You Prepared? Read More »
Pay Per Click Marketing, also called Cost-Per-Click Marketing, is a type of Search Engine Marketing (SEM) where the advertiser pays a certain sum of money to the search engine for every click an internet user makes on the ad. The ad appears during search results for certain words (called keywords) and is linked to a
Aspects of PPC to Keep in Mind During SEM Campaigns Read More »
Note: This post is in more for people looking to understand how Search Engine Optimisation (SEO) can help their business. Those who already know what SEO does and how it helps, can simply contact us at +91-8800 596 502 or drop an email at [email protected]. For those of you who want to read ahead, here
Will SEO Help Me to Get More Customers? Read More »
Search engines are always working hard to return better results for users’ queries. They frequently update their algorithms to improve customer experience and return results that best answer the search terms entered by users. User behaviour itself is changing as more people now prefer voice search over typing. No one can deny the importance of
The Arrival of Voice Search and Why You Need to Prepare For It Read More »
This is the opposing view of the piece we had published on August 1, 2017. To read the counterview first, please click here. Google is undoubtedly the most used search engine in the world. Their influence has shaped the way the internet has evolved and has had a marked effect on how allied industries
4 Reasons to Consider Google AMP Seriously Read More »
This post unlike anything else we have been putting up recently is more in the nature of an introduction to what we write on our blog. We think it is the right thing to do, i.e. to let you know that what we write about has some context. The fact that we are doing the
About What We Write Read More »
The internet has transformed the way people do business. Yet, there are still many industries that continue to rely solely on obsolete marketing practices. Real estate is a prime example of this apathy. If these businesses do not want to be left in the lurch, it is high time to make the move to a
4 Things You Need to Do to Boost Your Real Estate Business Online Read More »
The days when websites churn out content with the right keywords sprinkled carefully all over the page are numbered. These are still good for getting picked up by search engines but this is no longer the best approach to raise your website traffic. SEO keeps evolving. Link exchange has been (thankfully) eradicated and click-bait headlines
3 Reasons to Stop Underestimating the Power of Cross-Channel Marketing Read More »
SEO is important since you need people to find you on search engines aside from any visitors you bring in with paid ad campaigns or from among your email subscribers, social media followers, etc. To use industry jargon, SEO brings in organic traffic. However, no amount of SEO can overcome a cluttered or drab web
5 Tips to Perfect Your Landing Page Design Read More »
Irrespective of the size of your business, attracting qualified traffic and improving the conversion rate are fundamental to your online success. Thankfully, even if you are a small business owner, you can employ a few digital marketing tactics to ensure that your website ranks high in search results and attracts plenty of visitors. However,
5 Practical Digital Marketing Tactics to Increase Conversions for Beginners Read More »
As more and more people use their mobile to browse the net, responsive design has become a key factor in determining whether a user stays on a page or closes it. Content that fails to load to fit the screen size or displays distorted images leads to a poor customer experience making a visitor leave
Responsive Web Design: 7 Reasons Why You Need It in This Mobile-first World Read More »
Marketing techniques have changed with time to suit the preferences of customers and the evolving socioeconomic environment. Modern customers are more sophisticated and like to be well informed before buying a product or opting for certain services. The abundance of choices has also made it much harder to convert a potential candidate into a loyal
Ways to Improve Your Digital Marketing Game-Plan Read More »
While most webmasters tend to see the bigger picture, there has been a disturbing trend of late where customer experience and usability have taken a backseat to traffic stats. Ranking high on the Search Engine Results Page (SERPs) is a crucial aspect of a successful website but it says little about a customer’s experience. Consequently,
4 Ways to Improve Your Website Traffic and Customer Experience Read More »
The rules for Search Engine Optimisation (SEO) and content writing keep changing as new search engine algorithm updates are rolled out. Webmasters have to devise new strategies to beat the competition and keep their web pages at the top of the Search Engine Results Page (SERP). Only then can a website sustain and even improve
Why Social Media Marketing Must Be An Essential Part of Your Digital Marketing Strategy Read More »
After a tease in October, Google announced the impending launch of their Mobile-first indexing update in November 2016. But even this late into the first half of 2017, the update has not been officially launched. Now that Android has overtaken MS Windows as the single most popular operating system in the world, this delay seems
Choosing Quality Over Web Spam – A Digital Marketer’s Prerogative Read More »
Google’s search algorithm update on 7th February 2017 seemed to have passed under the radar. Many webmasters were unsure if it was even implemented. However, within hours, its impact was obvious. Google has had to face some music since their November 2016 update. Search results seemed to be misleading and a lot of the top
Digital Marketing 101 – Adapting to New Google Search Algorithms Read More »
Digital marketing needs a fresh approach. Tried and tested methods are failing and CMOs are left nonplussed. Simply increasing budgets and throwing out more of the same will not work. Not anymore. Customers are already bombarded with an overdose of marketing content. People turn on their televisions to see ad banners taking up half the
Time to Rethink Your Digital Marketing Strategy Read More »