Businesses use digital marketing to create and strengthen their online presence. However, many business owners or managers do not know which channel– Search Engine Optimisation (SEO) or Google Ads will work better for them. You may be one of them and if you are a bit perplexed about which course of action to take, this …
The popularity of voice search has been growing for quite some time but the use of voice search skyrocketed beyond expectations in the past couple of years, thanks to virtual assistants on mobile devices. This has changed the way people search for information online and how search engines ‘see’ content. In fact, writing voice search-optimised …
Voice Search Revolution: How to Adapt Your Content for it? Read More »
This year is going to be a game-changer when it comes to digital marketing. This is because more and more people are using their digital assistants to search for information online making it essential to make changes to the way digital marketing is done. The way content is consumed is also evolving which is making …
3 Things You Need to Know About Voice Search and Voice SEO Read More »
Voice search is no more just a fad. It has comfortably crossed the early hurdles and gained a massive following in the past couple of years. One of the biggest reasons behind its popularity is that it is quite convenient for a user to get relevant details directly by just asking the question verbally. Hence, …
Tips to Optimise Your Marketing Content for Voice Search Read More »
Search marketing has changed a lot in the last few years. Have you ever asked Apple’s Siri for the best salons near you? How about Google OK and Amazon Alexa or the latest, Samsung’s Bixby? If you know one of these voice-powered digital assistants, you will definitely have an idea of what we are going …
We are starting a weekly series on different business philosophies or rules that have helped businesses and non-business organisations from around the world to improve their operational capabilities and efficiencies and get better returns on investment. Today, we will talk about KAIZEN, the Japanese philosophy of regular and continuous improvement that allows businesses to weed …
Amid the upsurge in viral content, social media, video marketing and so on, most people wonder if the glory days of SEO are over. We are constantly amazed but this question. This is because being a digital marketing company, we offer PPC ads, viral content, social media ads, video marketing, content and so on besides …
Why SEO is More Important Than Ever Today for You? Read More »
Facebook Ads or Google Ads? Have you ever wondered which one is better for your business? Should you pick up one or both as a part of your advertising campaigns? While both of these are essentially platforms to run paid ad campaigns, they differ in many ways and the only similarity is that both of …
Google Ads vs. Facebook Ads: Which One is Better? Read More »
If you want to share an original idea, create a fascinating poem or tell a great story, you are obligated to pay diligence to their creations as well and present it well so that your reader can understand them. While the content is paramount, the way a writer uses language and its vocabulary can be …
Top 8 Vital Grammar Rules Every Writer Must Know Read More »
Have you ever read content on a website and wondered, ‘The information is fine but the number of grammatical errors is making this piece really really really weak’? Grammatical errors can make any write-up hard to read and understand in addition to reducing the credibility of the website where you read the content. Undeniably, content …
Top 5 Grammar Mistakes that Can Keep Your Content from Going Viral Read More »
An attractive, well-designed and user-friendly website presents the best face for your business online. Yet, in many ways, it can only get you so far. To grow and expand your reach and scope in the digital space, you need more. For starters, it is important to market your brand, products and services. As a business, …
Expertise is rightly valued – you don’t buy groceries at the hardware store. But does this logic apply when promoting your business online? Does hiring a niche SEO company make sense for your business? It helps to be an expert in any field. Customers always turn to leaders when deciding on purchase decisions. They are …
Traditional marketing tactics do not work quite successfully by themselves as they used to in the past. These days, business owners and marketing managers need to also utilise digital marketing techniques along with proven marketing processes to target their customers. This applies to the real estate sector and its myriad businesses as well. There are …
5 Common but Sensible Tips to Sell More in Your Real Estate Business Read More »
It is a common fallacy for businesses to believe that market growth and their profits are interrelated. However, it does not hold true in cases where the company has made some fundamental errors in operations and in marketing. In such situations, the competition will outpace the business in the blink of an eye and it …
Three Major Mistakes that are Stopping Your Business from Growing Read More »
The end of March is a busy time for most businesses. The end of the Financial Year brings additional work for most people. This affects all aspects of an organisation, often meaning deadlines that cannot be extended any more. If your webmaster mentioned something about indexes, you were probably too preoccupied to pay attention. Now …
Mobile-First Indexing Rollout – Are You Prepared? Read More »
Pay Per Click Marketing, also called Cost-Per-Click Marketing, is a type of Search Engine Marketing (SEM) where the advertiser pays a certain sum of money to the search engine for every click an internet user makes on the ad. The ad appears during search results for certain words (called keywords) and is linked to a …
Aspects of PPC to Keep in Mind During SEM Campaigns Read More »
Note: This post is in more for people looking to understand how Search Engine Optimisation (SEO) can help their business. Those who already know what SEO does and how it helps, can simply contact us at +91-8800 596 502 or drop an email at [email protected]. For those of you who want to read ahead, here …
Search engines are always working hard to return better results for users’ queries. They frequently update their algorithms to improve customer experience and return results that best answer the search terms entered by users. User behaviour itself is changing as more people now prefer voice search over typing. No one can deny the importance of …
The Arrival of Voice Search and Why You Need to Prepare For It Read More »
This is the opposing view of the piece we had published on August 1, 2017. To read the counterview first, please click here. Google is undoubtedly the most used search engine in the world. Their influence has shaped the way the internet has evolved and has had a marked effect on how allied industries …
This post unlike anything else we have been putting up recently is more in the nature of an introduction to what we write on our blog. We think it is the right thing to do, i.e. to let you know that what we write about has some context. The fact that we are doing the …